I want to change the world, just don’t call me an activist

Those choices range from choosing to buy brands that engage in social good to signing petitions, embracing recycling, and donating to charity.

A new study by Lonergan Research has revealed:

• in the past 12 months, a quarter of Australians have boycotted a brand because of perceived unethical or unsustainable actions
• 81% of Australians prefer brands that engage in social good
• seven out of 10 Australians believe their actions as an individual help to make a difference
• two-thirds of Australians believe activists perform a vital role in creating positive change.

Chris Lonergan, CEO and founder of Lonergan Research, said that while just three out of 10 Australians consider themselves activists, seven out of 10 are rolling up their sleeves and taking action in their communities.

“People do care about a lot of different issues,” he said.

“The research found that amongst those people that don’t consider themselves activists, there are actually a huge number of people who are actually doing the types of behaviours that activists do.”

These activities range from signing petitions and posting on social media to boycotting unethical brands to volunteering.

“There are millions of Australians that are actually taking concrete actions to actually change the world the way that they want to, yet they are doing this without actually considering themselves to be activists.”

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