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National campaign aims to inspire greater giving

Posted on 28 May 2025

By Greg Thom, journalist, Institute of Community Directors Australia

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Denise Cheng 1
“Structured giving is a strategic way to give that goes beyond one-off donations.”
Denise Cheng, Equity Trustees national manager, active philanthropy.
{ "title": "Equity Trustees Redefining Giving", "description": "Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.", "url": "https:\/\/www.youtube.com\/undefined", "feeds": [], "image": "https:\/\/i.ytimg.com\/vi\/GCu5mVVDJyQ\/hqdefault.jpg", "code": "<iframe width=\"1920\" height=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/GCu5mVVDJyQ?start=4&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Equity Trustees Redefining Giving\"><\/iframe>", "width": 1920, "height": 1080, "aspectRatio": 56.25, "authorName": "Equity Trustees", "authorUrl": "https:\/\/www.youtube.com\/@equitytrustees6448", "providerIcon": "https:\/\/www.youtube.com\/s\/desktop\/ca553d13\/img\/logos\/favicon_144x144.png", "providerName": "YouTube", "providerUrl": "https:\/\/www.youtube.com\/", "publishedTime": null, "license": null, "cms": null, "favicon": null, "keywords": [ "video", "sharing", "camera phone", "video phone", "free", "upload" ], "language": null, "languages": null, "redirect": null, "type": "video" }
{ "title": "Philanthropy Portal brought to you by Equity Trustees", "description": "Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.", "url": "https:\/\/www.youtube.com\/undefined", "feeds": [], "image": "https:\/\/i.ytimg.com\/vi\/hitAdIsicUM\/hqdefault.jpg", "code": "<iframe width=\"1920\" height=\"1080\" src=\"https:\/\/www.youtube.com\/embed\/hitAdIsicUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Philanthropy Portal brought to you by Equity Trustees\"><\/iframe>", "width": 1920, "height": 1080, "aspectRatio": 56.25, "authorName": "Equity Trustees", "authorUrl": "https:\/\/www.youtube.com\/@equitytrustees6448", "providerIcon": "https:\/\/www.youtube.com\/s\/desktop\/e6b89e3b\/img\/logos\/favicon_144x144.png", "providerName": "YouTube", "providerUrl": "https:\/\/www.youtube.com\/", "publishedTime": null, "license": null, "cms": null, "favicon": null, "keywords": [ "video", "sharing", "camera phone", "video phone", "free", "upload" ], "language": null, "languages": null, "redirect": null, "type": "video" }
Structured giving campaign screenshot
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