Charities making the switch from tin rattling to phone-tap fundraising
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By Greg Thom, journalist, Institute of Community Directors Australia
Cat lovers are trying to harness the power of workplace giving to save vulnerable furry felines in need.
The Cat Protection Society of Victoria (CPSV) is calling on businesses to make a lasting impact on the lives of vulnerable cats and kittens through fundraising events, corporate sponsorship, or volunteering.
CPSV marketing and communications manager Rachel Bitzilis said that the generosity of businesses, workplaces and community groups can make a direct impact to the lives of more than 1,200 cats and kittens each year.
“Workplace giving is an easy and impactful way for businesses to support our cause and these contributions help provide food, shelter and medical care to the cats and kittens in our care,” she said.
Bitzilis said workplace fundraising events have already proven to be a huge success, with organisations such as Elanco, NAB and the Department of Families, Fairness and Housing (DFFH) stepping up to show just how much of a difference collective workplace generosity can make.
“Thanks to their fundraising and volunteering, we can give cats in need a warm bed, a full belly, essential vet care and lots of love.”
Bitzilis said it is not only cats and kittens that benefit from workplace giving programs, with studies suggesting that participants are 13 per cent more productive on the job.
More than 93 per cent of employees who volunteer through work feel happier with their employer.
According to Volunteering Australia, of the more than six million people who volunteer through organisations across the nation, more than 18.3 per cent do so for animal welfare causes.
Its estimated Australians contribute more than 165 million volunteer hours each year to support animal shelters
“By integrating charitable giving into the workplace, businesses can create a culture of generosity while making a tangible difference in the lives of vulnerable animals.”
In 2024 DFFH held a series of workplace fundraising events that raised more than $1,600 to support CPSV’s essential work.
The team hosted a “Cakes for Cats” afternoon tea, conducted in office raffles and partnered with local businesses to run a “Guess the Jellybean” competition.
The money raised ensured CPSV could provide 60 cats with one night’s accommodation at the organisation’s adoption shelter, backed up by food and a thorough veterinary assessment.
DFFH senior project officer Jasmine Lovell said the events provided a fun and rewarding opportunity for team bonding, leadership development and community impact.
“Fundraising for CPSV was a great way to bring our team together and support a cause we care about,” she said.
“I would encourage other organisations to get involved because not only is it a very worthwhile cause but it’s also a mutually beneficial situation.
“Getting involved as a team can really strengthen relationships, develop new skillsets, and have a lasting positive impact on individual employees, overall workplace culture, and the cause.”
Bitzilis said that for more than 75 years, CPSV has been the safety net for thousands of Victorian cats, providing shelter, nourishment, medical care, and the promise of a better future.
“By integrating charitable giving into the workplace, businesses can create a culture of generosity while making a tangible difference in the lives of vulnerable animals.”
According to Volunteering Australia, of the more than six million people who volunteer through organisations across the nation, more than 18.3 per cent do so for animal welfare causes.
Companion Animal Network Australia (CANA) said its estimated Australians contribute more than 165 million volunteer hours each year to support animal shelters.
“National Volunteer Week (May 19-25) is a perfect time to reflect on the incredible contribution's volunteers
make, not just to animals in need, but also to the wider community and themselves,” said CANA CEO Trish
Ennis.
“From walking dogs and fostering vulnerable pets to raising funds and providing vital behind-the scenes support, volunteers from all walks of life play a crucial role in improving the lives of rescue animals and helping them find loving homes.”
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